Kethuvim

So, I saw this and thought for a second that it was a joke. Turns out that it isn't.

http://www.hp.com/united-states/consumer/digital_photography/tours/slimming/index_f.html

I'm not sure if I think it's funny or if there's something wrong with our culture when we have to have this type of effect on our cameras. This whole thing leads to a lot of questions in my head. Does this really help with our culture's image problems? Is it wrong to look at an image and state that it's "not pretty enough" and slim it? Does it lead to more laziness in people ("Why should I take care of myself, when I can fix it all on film?")? Any thoughts?