Kethuvim

Seeing as how my latest post on advertising set of a firestorm, I feel like I need to clarify what I am trying to do with my posts on advertising.

I agree 100% that the problem isn't capitalism. Capitalism has its problems (as do all economic systems), but I don't think that we should up and go to over to socialism either. I believe that the problem is materialism and a "gotta have it now" culture that we live in. There are always deeper problems than what appear on the surface. One of the most brilliant aspects of Jesus' teachings is that he was always focusing on the deeper reasons behind things, and not just the surface stuff ("You've heard it said...but I tell you...").

My issue is that hardly anyone in our culture looks beneath the surface of anything anymore. Most people can't see past their noses because it would take too much time to do so. So what happens is that people fall for all sorts of crap, not realizing that their problem is much deeper than being gullible. My hope is that by calling out the tricks behind some of these advertising campaigns, people will wake up and see that they're being duped, thus stopping them from continuing down the path of materialism and greed. I understand and agree wholeheartedly that the problems are deeper than the advertising, but my hope is that by calling it out, people might just look a bit beyond the end of their noses.